If you’ve ever come across Omaze UK and wondered how popular it really is, you’re not alone. Many people are curious about how these prize draws work and how many participants they attract.
While the company doesn’t publish average monthly entry numbers, looking at how the system is set up, the types of prizes on offer, and the way entries are managed can give you a clearer picture of what’s involved.
This article breaks down some key details, explains how Omaze entries work, and highlights what you may want to keep in mind if you’re considering taking part.
Omaze UK is a commercial prize draw company that launched in 2020 and is best known for its large-scale “house draws.”
Instead of selling lottery tickets, it sells entries for specific competitions, each linked to a single headline prize. These prizes often include luxury homes valued at several million pounds, cars, or large cash sums. A portion of entry sales is guaranteed to go to a partnered charity, with at least £1 million raised for each house draw, alongside a fixed percentage of total sales.
The way it works is straightforward: you buy entries within the draw’s open period, your information is recorded, and once the competition closes, a winner is selected at random. Free postal entries are also accepted, which ensures that no purchase is necessary to take part.
This makes Omaze different from the National Lottery’s Lotto game, which is run under a state licence, offers multiple prize tiers, and has fixed odds based on number combinations.
Omaze draws, by contrast, vary in size because the total number of entries depends on how many people decide to take part. This means the odds of winning are not fixed and can change from one draw to another.
It is important to note that Omaze UK is not a lottery operator licensed under the Gambling Act 2005. Instead, it falls under the category of a free draw or prize competition, which are regulated separately from gambling products. The key distinction is that every Omaze draw includes a free entry route, and this is what keeps it outside the legal definition of a lottery.
Exact figures on monthly entrants are not released by Omaze. What is known is that participation depends on several factors:
Because entry numbers are not fixed and depend on demand, there is no reliable “average” across all draws.
To take part, you buy entries for a specific draw. Packages usually range from around £10 for a small number of entries, to larger bundles at higher prices. By law, every paid entry goes into the same random draw as free entries.
Omaze sets a monthly purchase cap of up to £500 per customer. This limit is designed to prevent people from spending more than they may intend.
Once entries are bought, they cannot be refunded or transferred. After the closing date, a computer system picks the winner at random, overseen by an independent process.
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Every Omaze draw provides a free way to take part by sending your entry through the post. The exact instructions, including what details to include and where to send them, are set out on the Omaze website for each individual draw. Each letter that meets these requirements is treated as one valid entry. No purchase is required, but you will need to pay for the postage.
Unless the rules for a particular draw state otherwise, there is no overall cap on the number of postal entries you can send in. Each envelope counts as a single entry, so if you want to send more than one, each has to be posted separately. Omaze applies the same process to all entries, whether they are postal or paid, to ensure fairness.
It is worth noting that if someone tries to submit more entries than the rules allow, any extras beyond that limit will be discounted and not entered into the draw. This is designed to make sure the process is fair to everyone, regardless of whether they enter by post or by purchasing entries.
Your chance of winning depends on how many total entries are placed into a draw.
For example, if 2 million entries are made and you hold 20 of them, your chance is 20 in 2 million (or 1 in 100,000). If fewer entries are received overall, the odds improve slightly, but they are still dependent on the total pool.
This differs from the Lotto, where the odds of winning the jackpot are fixed at 1 in 45,057,474, because the number combination possibilities are always the same. With Omaze, no such fixed odds exist—the total depends entirely on how many entries people submit.
Omaze confirms that winners can be selected from postal entries as well as paid ones. However, when announcing winners, the company does not disclose whether the entry was free or purchased. This is partly due to privacy reasons. What is important to note is that all valid entries go into the same random draw, with no advantage given to paid over free.
Whether Omaze is worth entering comes down to personal preference. Some people might like the chance of winning prizes such as houses or cars, while others may value the fact that part of their payment goes to charity. Others may prefer more traditional lotteries where the odds and potential prize tiers are published.
If you do decide to take part, it’s sensible to treat it as a form of entertainment rather than a reliable way to make money. Like all games of chance, outcomes cannot be predicted. There is no strategy that guarantees success, as the draw is random.
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**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.