Omaze Charity Model: How Does Omaze Actually Make Money?
If you have ever considered participating in a prize draw, you may have come across Omaze. This prize draw offers players the chance to win luxury prizes, such as a house or a car, while also raising money for charities.
Some people who enter Omaze may wonder, is it just about charity, or is there more to their business behind the scenes? If you are curious about where your entry money goes or how much of it really supports good causes, you are not alone.
In this blog post, we’ll explore what Omaze is and how it makes money, and explain how much of each entry goes to charity.
What Is The Omaze Model?
Omaze runs prize draws offering potential high‑value rewards, such as houses, cars, or large cash prizes, while raising money for charity. You can buy entries online, and a portion of what you spend supports the charity named for that draw. The proportion that goes to the charity, along with fees and costs retained, is set out in the official terms so you can see how funds are allocated.
Participation does not guarantee a win, and prizes are awarded by chance. Your chances depend on the total number of valid entries received, not on how much you spend. To enter, you must meet the eligibility criteria (including age requirements) stated in the terms and conditions.
Each draw is linked to a specific charity, so the destination of the charity share is clear. In line with UK rules, there is also a no‑purchase‑necessary postal route. Paid and postal entries are treated in the same way once they are in the draw, and choosing one entry method over another does not improve your chances.
Postal entries must comply with the instructions provided for the relevant draw and be received by the stated deadline. Entry caps, closing dates, prize descriptions and any regional or eligibility restrictions are set out in the official rules, which should be read before entering.
Omaze promotes its draws through adverts, social media and public figures, combining appealing prizes with charitable fundraising. It is a straightforward idea, but the financial split and key conditions are what most people will want to understand.
You should only take part in Omaze if it is affordable and for entertainment. If you are concerned about your participation, consider seeking support and review the safer‑play information provided in the terms.
How Does Omaze Make Money?
Omaze is a commercial operator that works with charities as a fundraiser, financing each prize draw with money raised during the promotion and retaining a share of the proceeds as its income.
From the entries received, reasonable and necessary costs are covered first — for example, the prize, marketing, operations, payment processing, legal and compliance expenses. After these deductions, a defined portion of the remaining amount is allocated to the charity partner, with the balance retained by Omaze as revenue.
The exact split and the definitions used for costs and contributions are set out for each campaign in the terms on the draw page and related key information. Because costs and sales can vary between draws, the amount Omaze earns and the amount the charity receives can differ from one campaign to another. Where stated, any minimum contributions or caps will also be disclosed there.
It is important to remember that no outcome is guaranteed, and your chances of winning depend on the number of valid entries. Always check eligibility, closing dates, any free entry routes (if available), and other restrictions in the campaign terms to ensure your participation is fair and compliant.
How Much Of Each Entry Goes To Charity?
In the UK, Omaze states the charity share for every draw before you enter. For most property draws, a minimum donation of £1 million is guaranteed for each major house draw.
The final total depends on how many entries are sold and the costs incurred. Postal entries are included in the same pot, so the charity’s share comes from the overall amount raised. If you want to check the numbers for a specific campaign, the breakdown appears on the draw page alongside the terms and key dates.
How Do Omaze Prize Draws Work?
Entries are purchased online for the specific prize draw you are interested in, and each entry counts as one chance in the randomised draw. The prize, charity partner, closing date, and the date the winner will be announced are set out in advance, with full terms available to read before you take part.
To keep access open to everyone, there is a free postal entry route, and entries submitted through it are treated the same as paid entries. After the draw closes, an independent process selects a winner at random, with oversight to ensure it is conducted properly. Winners are then contacted directly using the details provided at the time of entry.
All of this sits within a regulated framework, which is why the rules, timelines and verification steps are made clear upfront. With that in mind, it is useful to see what Omaze pays for to run each campaign.
What Costs Does Omaze Cover On Each Draw?
The highest cost is usually the prize itself, whether that is a property, a vehicle or a cash award. Omaze secures the prize in advance and covers associated expenses needed to award it, such as legal and transfer costs.
There are also substantial marketing and advertising outlays, so people hear about the draw in the first place. On top of that, come staffing, technology, and customer support, plus legal and compliance work to ensure the campaign meets UK requirements.
After these expenses are paid, the remaining funds are split between the charity and Omaze in accordance with the terms for that draw. Omaze operates as a commercial fundraiser, using the draw to cover costs, pay its share and deliver a clearly defined donation to the partner charity, all set out in writing before you decide whether to enter.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.
